Here is another element that is used in in Search Engine Optimization something that is known as the meta tag. So where is the meta tags used in the content? Well actually nowhere. These can be keywords that are used in the content of the website along with the blogs themselves. When using blogging websites such as wordpress individuals are asked to put tags at the side of the content that define the overall theme. These words are called the tags. Go to other websites such as Amazon and you will also see tag words used in the body of product descriptions these are two examples of when we have seen meta tags being used by websites. Basically meta tags come when creating the website in general in the header parts of the website itself. In making the meta tags we arrive at some idea of what our meta tag keywords which will be used later in the website itself.
The meta description is basically just that. It’s a short description of the website and it’s content. This is an element that is also used in search engines, although it has little or nothing to do with the page ranking. However, it does play a part in grabbing visitors to the website. A good meta description could grab a reader’s attention and spark their interest to visit to website.
Here is the tricky part when it comes to SEO finding the keywords that will draw traffic. It’s not as simple as it may seem. Keywords can be the subject at hand as was discussed above but it can also other keywords as well. Why because there are some keywords that bring on more traffic than others. So, how does someone go about finding the keywords that draw the most traffic. Well, it comes down to good old fashion research. Remember that the keywords are based on what is being place in a search engine. There is data online that actually tracks what keywords bring in the most traffic than others do. Also, it might take some trial and error. Those who own an online store for example might find that certain keywords such as black working shoes bring more hits to the website than say using white tennis shoes as the keywords. This comes down to maybe supply and demand of the public in general. What is out there being searched by the overall demographic online at that moment. It goes without saying that some things are simple to figure out, no doubt during the 2016 Presidential election the keywords Donald Trump was huge and probably Hillary Clinton as well. Also, when there is a major recall of a product or a monumental tragedy again a major search engine keywords.