SEO stands for Search Engine Optimization. For those of us who have done freelance writing online or own our own blog we are probably all too familiar with this terminology. But the odds are also pretty good that we still don’t completely understand it to the fullest. We know that it has to do with helping to gain attention from search engines such as Google and Bing by using keywords, but what exactly does this process entail. Well, it is no secret that SEO is a science all its own. There are many properties to understand it in it. SEO is a bit tricky, especially for those people who are making their first steps in this direction. But that’s not a problem at all with dedicated PPC expert Phoenix available
Sometimes it can seem a bit mind boggling to beginners to understand SEO and we might want to say why bother, let the search engines find me themselves. Well, the search engines are working to become smarter but even the smartest of search engine needs a little help in finding the websites. We don’t want our websites to get buried somewhere on page five or Google, even ending up on page two isn’t a good thing. No, we want to strive for page one, who wouldn’t in a search engine search since this is the page viewed the most by people over all. But getting there requires the use of SEO to drive traffic to our websites, the more traffic the more views and the better page placement. So, within the next few pages the process of SEO will be explained a bit further in the hopes that individuals will be able to have more of an understanding of the process and how to use it.
Keywords in SEO
When reading the guidelines about SEO on popular search engines such a Google and Bing one things is apparent. Keywords play a key factor in SEO. Why is that because each day individuals get online and go to a search engine when they do, they place words into the search engine to find the information they are looking for. For example a person could want information on the inflammatory condition Rheumatoid Arthritis, they may put the words Rheumatoid Arthritis symptoms in the search engine. From this phrase we see keywords that are being used. Those who have a blog or medical website that goes into this deforming condition would want to use words such as Rheumatoid Arthritis symptoms as part of their keywords to grab such a reader interested in this information.
However, that is just half the battle. Why because there could be tons of other websites using the same keyword. Another factor is using keyword phrases that would set you aside from the rest of the field to bring individuals over to the website. Another thing to keep in mind with keywords they are important and a necessary element of SEO but that need to always sound natural. No website should overuse keywords and have nothing but fluff content to follow. In other words, make the content always sound natural and not use keywords too much. If this is a website discussing the condition of RA or other arthritis conditions, discuss them in detail while incorporating the keywords. The keywords should be part of the content but not take over the content.